Alright–so normally we keep this short and sweet; a bumper sticker and a zingy title. This time however, I couldn’t leave it at that. When I sighted this one in the wild, I did a double take. That’s something, considering how many have crossed my path. Who the heck would put that on their car? For what purpose? Was it a guy being flippant? or a young tongue-in-cheek feminist? Upon following the link provided, it turns out to be a breast cancer awareness campaign. So here’s to brash and raw marketing!

Save the ta tas